Tuesday, September 15, 2020

Aaron Smith - Unconditional (Official Video)

Following on from the acclaim he received for his sophomore EP For My Father in August, which has seen his total streaming numbers top 43 million since its release, fast-rising singer songwriter Aaron Smith now returns with the video for the EP's lead single "Unconditional", which also features guest vocals from his Platoon label mate Holly Humberstone.

Much like the topics on his new collection, "Unconditional" aims to confront the demons that haunted his adolescence and how, as an adult, he can reflect on those experiences and use his songwriting to truly express the impact that those times have had on him.

The video premiered this month via Wonderland, who declared it "hauntingly beautiful."

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